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Would you eat a mac ‘n’ cheese sandwich? Panera Bread wants you to try one
Another factor likely driving the sandwich’s creation, says restaurant-industry analyst John Zolidis: the constant need for innovation among fast-food and fast-casual chains. “Novelty is super-important with customers,” he says, noting how Starbucks SBUX, -0.22% has practically built its entire business upon new and seasonal menu items (think the Pumpkin Spice Latte and this year’s new addition to the fall lineup, the apple crisp macchiato).