You’ve Heard of the Drop. Target Had It First.

You’ve Heard of the Drop. Target Had It First.

Street wear, for its part, has stepped up the pace, its drops occurring weekly, not annually or seasonally, and focused on goods with a shelf life of no more than a day, and prices that could strain the most lavish budget. To compare Target’s program with contemporary drops may seem a stretch. “But the fact that we are talking about it in the context of Supreme shows that Target is doing something right,” Mr. Zolidis said. “If you’re a big box store selling groceries and diapers, and you can bring people in for designer goods at low prices in a limited-edition environment, that’s a coup.”

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