Ulta Beauty Will Place In-Store Shops At Target Locations. Is The Move A Good Idea?

Ulta Beauty Will Place In-Store Shops At Target Locations. Is The Move A Good Idea?

“The bottom-line is that this deal is not material to Ulta in FY21 but does give it another growth channel. A bigger question is why do this? Clearly, it reflects the lack of store opportunity for Ulta in the U.S.,” writes Zolidis in note on Target’s deal with Ulta.

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