Tractor Supply benefiting from consumer trends like gardening and the move to rural communities, analysts say

Tractor Supply benefiting from consumer trends like gardening and the move to rural communities, analysts say

“Tractor Supply was already a strong company with excellent fundamentals prior to the corona-crisis,” wrote Quo Vadis president John Zolidis. Quo Vadis rates Tractor Supply long. “We believe it is reasonable to believe that secular shifts (less competition, more people moving to rural locations, superior economies in rural locations) together with new strategic initiatives (accelerated investment in digital) potentially reset Tractor Supply’s earnings power in a way not yet appreciated in consensus forecasts or the equity’s valuation.”

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