Target preview: Shoppers are showing up for the exclusive brands

Target preview: Shoppers are showing up for the exclusive brands

“Longer-term, we continue to see Target as a retail survivor in contrast to the prevailing Street view that it is another big-box retailer waiting to become another Amazon casualty,” wrote the firm’s president John Zolidis. “Taking into account unfavorable investor view of the company including 7.5% short position, we see upside to the shares from 1QFY18 results and want to be long the stock into earnings.”

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