Hibbett Sports Sales Forecast Sends Nike Stock Down

Hibbett Sports Sales Forecast Sends Nike Stock Down

Indeed, the news that in 2017, a major retailer was only now launching e-commerce was met with incredulity in some circles. “Wait, Hibbett is just launching e-commerce now? Yes,” Quo Vadis Capital President John Zolidis wrote in a Monday note, according to Market Watch, noting how “woefully late” Hibbett has been. That has left Hibbett largely defenseless against its rivals, direct as well as indirect.

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