Indeed, the news that in 2017, a major retailer was only now launching e-commerce was met with incredulity in some circles. “Wait, Hibbett is just launching e-commerce now? Yes,” Quo Vadis Capital President John Zolidis wrote in a Monday note, according to Market Watch, noting how “woefully late” Hibbett has been. That has left Hibbett largely defenseless against its rivals, direct as well as indirect.
By James Page