Dollar Tree says it will test charging more and shutter hundreds of Family Dollar stores

Dollar Tree says it will test charging more and shutter hundreds of Family Dollar stores

John Zolidis, president of Quo Vadis Capital, said that because of its Family Dollar acquisition, Dollar Tree believes it now has the expertise to try to boost prices at its namesake stores. But it's a risky proposition. "The $1-only proposition is what makes people love Dollar Tree so much,” Zolidis said. “Moving away from that brand equity does present a pretty significant risk to the concept on a long-term basis if it becomes just another store. Right now, it’s unique.”

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