Can Victoria’s Secret Get Its Sexy Back? The Jury Is Still Out

Can Victoria’s Secret Get Its Sexy Back? The Jury Is Still Out

Investors are waiting for more details to emerge as the Columbus, Ohio-based company plans to host a meeting on September 10. L Brands stock has lost 80% of its value since peaking in 2016. “Victoria's Secret is at a very critical juncture in its existence,” John Zolidis, president of independent investor advisor Quo Vadis Capital, said in a note, adding that he plans to travel to the meeting. “[I] want to see first-hand if the company has the wherewithal and courage to transform its brand image from an elitist-aspirational positioning to the body-positive approach working with women today.” He won't be the only one watching for that.

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